Independent Web Design & Development

Your site is losing customers before they read a word.

I design and build websites engineered for speed, clarity, and conversion — fully custom code, with no page builders and no unnecessary overhead.

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Clear message. Fast load. One job per page.

Clean hierarchy, real whitespace, and a single obvious next step for every visitor.

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4+ yrs
Building software solo, start to finish
100%
Programmed from scratch — no templates or builders
1:1
Direct line to the person building it
Services

What I build

Choose a complete rebuild or a targeted improvement. Every project is custom-built in code around your site's specific requirements.

New Build

Website Design

A new website designed and built from the ground up, tailored to your business and audience.

Full Rebuild

Website Redesign

A complete rebuild of your existing site — new structure, new visual identity, same or better content, fully responsive.

Focused Build

Landing Pages

A focused, high-converting single page for a product launch, offer, or campaign — built fast and built to perform.

Optimization

Speed & SEO Cleanup

Audit and fix what's slowing your current site down or holding it back in search — without a full rebuild.

Ongoing

Support & Updates

Monthly upkeep, content updates, and small feature additions after launch, so the site keeps working for you.

Pricing

See full pricing

Compare tiers for all 5 services and find what fits your project.

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Process

How a project runs

Four steps, start to launch. You'll know exactly where things stand — including when payments are due.

01

Discovery

We talk through what your site needs to do, who it's for, and what's not working about the current one — by email, text, or whatever's easiest for you.

Payment: Once we've agreed on the project scope and price, a 50% deposit starts the project.

02

Design concept

I put together a direction for layout, type, and color, and we lock it in before any building starts.

03

Build & refine

The site gets built in code, with check-ins along the way so nothing shows up as a surprise at the end.

04

Launch & handoff

Final testing across devices, then the remaining 50% balance is due before launch. Once payment is complete, the site goes live and you get the files and a walkthrough of how everything works.

Recent Work

Selected Work

A look at real client work, with the results and the people behind them.

hwcacoach.com
Website Redesign

HWCA Coach

[Short description of the challenge and what was rebuilt — UX restructuring, page architecture, conversion-focused sections, performance and mobile optimization.]

"[Client testimonial goes here.]"

— [Client name, role]
View Case Study →
A Live Example

An Example of This Work

This website was designed and built by Phoenix Woodrow — from the visual system and interactions to the underlying code. No templates, no page builders.

See how it was built →
Contact

Let's Discuss Your Project.

Tell me a bit about your current site and what's not working — I'll follow up with next steps and a rough timeline.