Case Studies

Real projects, real results.

Detailed breakdowns of the work behind the pricing — what was broken, what changed, and why it mattered.

Case Study · This Website

PhoenixWoodrow.com

Website Design · Custom Development · Interaction Design

Problems

  • The site had to sell design and redesign services while also demonstrating the quality being sold, which left no room for a generic look.
  • Template and page-builder approaches were ruled out, as both compromise originality and performance.
  • Speed and clarity had to hold up equally on desktop and mobile.

Fixes

  • Developed a dark, sharp-edged design system built around a single gold gradient accent, written in hand-coded HTML, CSS, and vanilla JavaScript with no frameworks or templates.
  • Added a draggable before/after slider to the hero, contrasting a generic default-theme site with a clean rebuild.
  • Published a full pricing page with size-based tiers for every service.
  • Introduced a subtle interactive star field that responds to mouse movement and fades on scroll.
  • Implemented a consistent, responsive navigation and layout system across every page.

Result

The site operates as both a sales page and a live demonstration of the work. The slider, star field, and pricing tables are elements visitors experience directly while deciding whether to commission the same quality for their own site.

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Case Study · Website Redesign

HWCA Coach

UX Restructuring · Development · Conversion Design · Performance

hwcacoach.com

Problems

  • [Problem 1 — e.g. weak visual hierarchy or unclear user journeys.]
  • [Problem 2 — e.g. dated presentation of programs and certifications.]
  • [Problem 3 — e.g. unclear paths to applying or enrolling.]

Fixes

  • [Fix 1 — e.g. UX restructuring and new page architecture.]
  • [Fix 2 — e.g. responsive, mobile-optimized custom UI.]
  • [Fix 3 — e.g. conversion-focused sections.]
  • [Fix 4 — e.g. performance optimization and SEO improvements.]

Result

[What changed — measurable results if available: load time, engagement, inquiries, or anything else worth quoting.]

"[Client testimonial goes here.]"

— [Client name, role]
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