Case Studies
Real projects, real results.
Detailed breakdowns of the work behind the pricing — what was broken, what changed, and why it mattered.
Case Study · This Website
PhoenixWoodrow.com
Problems
- The site had to sell design and redesign services while also demonstrating the quality being sold, which left no room for a generic look.
- Template and page-builder approaches were ruled out, as both compromise originality and performance.
- Speed and clarity had to hold up equally on desktop and mobile.
Fixes
- Developed a dark, sharp-edged design system built around a single gold gradient accent, written in hand-coded HTML, CSS, and vanilla JavaScript with no frameworks or templates.
- Added a draggable before/after slider to the hero, contrasting a generic default-theme site with a clean rebuild.
- Published a full pricing page with size-based tiers for every service.
- Introduced a subtle interactive star field that responds to mouse movement and fades on scroll.
- Implemented a consistent, responsive navigation and layout system across every page.
Result
The site operates as both a sales page and a live demonstration of the work. The slider, star field, and pricing tables are elements visitors experience directly while deciding whether to commission the same quality for their own site.
Case Study · Website Redesign
HWCA Coach
Problems
- [Problem 1 — e.g. weak visual hierarchy or unclear user journeys.]
- [Problem 2 — e.g. dated presentation of programs and certifications.]
- [Problem 3 — e.g. unclear paths to applying or enrolling.]
Fixes
- [Fix 1 — e.g. UX restructuring and new page architecture.]
- [Fix 2 — e.g. responsive, mobile-optimized custom UI.]
- [Fix 3 — e.g. conversion-focused sections.]
- [Fix 4 — e.g. performance optimization and SEO improvements.]
Result
[What changed — measurable results if available: load time, engagement, inquiries, or anything else worth quoting.]
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