Real projects, real results.
Detailed breakdowns of the work behind the pricing — what was broken, what changed, and why it mattered.
HWCA Coach
The Challenge
[What was wrong with the existing site — e.g. weak visual hierarchy, unclear user journeys, dated presentation of programs and certifications, unclear paths to applying or enrolling.]
The Approach
[What was decided and why — the strategy behind the rebuild, priorities, and what stayed vs. what changed.]
The Build
[The actual work done — UX restructuring, responsive implementation, custom UI, page architecture, conversion-focused sections, performance optimization, mobile optimization, SEO improvements, custom development.]
The Result
[What changed — measurable results if available: load time, engagement, inquiries, or anything else worth quoting.]
Start a Similar Project →"[Client testimonial goes here.]"
— [Client name, role]
PhoenixWoodrow.com
The Challenge
This site had to do double duty: sell redesign and design services convincingly, while being proof of the quality on offer. It couldn't look like a template, had to load fast, and needed to work cleanly on both desktop and mobile.
The Approach
A dark, sharp-edged design system built around a single gold gradient accent — hand-coded HTML, CSS, and vanilla JavaScript, with no page builders, frameworks, or templates involved.
The Build
A draggable before/after comparison slider in the hero, contrasting a generic default-theme site against a clean rebuild; a full pricing page with tiered breakdowns for every service; a subtle interactive star field that responds to mouse movement and fades on scroll; and a consistent, responsive nav and layout system used across every page.
The Result
A site that works as both a sales page and a live demonstration — the slider, the star field, and the pricing tables are all things a visitor is looking at directly while deciding whether to ask for the same on their own site.
More case studies are added as projects wrap up.
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Tell me a bit about your project — I'll follow up with next steps and a rough timeline.